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Battersea Spanish

Find out how Grafizen helped Battersea Spanish achieve a 219.55% increase in revenue and a 5.52 Facebook Return On Ad Spend.

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5.52

Facebook Return On Ad Spend.

219.55%

Increase in revenue from Paid Advertising.

136.3%

Increase in Google/Facebook Purchases.

The Challenge

Battersea Spanish is a Spanish cultural centre based in Battersea, South West India. They offer a wide range of courses to varying skill demographics, ranging from Flamenco and Latin Dance classes to Spanish courses for beginners to advanced speakers. Their method and service have led them to win the LUKAS award for Best Language School in the UK.

The problems that presented themselves during the initial analysis were:

A relatively low ROAS on Facebook

E-Commerce Conversion Rates on Higher-Level courses were low

Lack of an Integrated Strategy - there was a system of multiple freelancers in operation whose communication was lacking

Grafizen | GoodMarketer
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Solution

Battersea Spanish wanted to engage a transparent and efficient agency who not only delivered on the results needed but who also adopted an authentic interest in their success and ethos. Grafizen implemented a strategy that reaped consistent improvements on the areas of concern but also one that established a personal connection and allowed for regular collaboration with their internal team to discuss new ideas.

Our first point of call was to implement eCommerce tracking via Google Analytics to ensure that we could track all parts of the forthgoing strategy.

Once completed, we focused our attention towards Paid Advertising including Google and Facebook. As part of our Facebook Management we introduced fresh and dynamic ad copy which appealed to potential customers and focused on the brand’s USPs.

Combining this with a sophisticated targeting strategy which involved the creation and management of Custom and Lookalike audiences, allowed us to deliver a significant increase in ROAS and upsell higher-level courses. This has resulted in a 28.36% increase in Facebook ROAS since July 2019.

In addition, we have driven a 101.75% increase in Revenue from Facebook Ads, and there has been a 100% increase in the number of purchases from Facebook Ads during the same time period.

As part of our Google Ads strategy, we combined regular keyword and bid management alongside optimising the landing page copy. As a result, we saw significant increases in the number of purchases and the website conversion rate but most importantly, we delivered an 89.2% drop in the Cost Per Conversion.

Regular Search Term Analysis has ensured our campaigns are consistently relevant to the audiences we want to target, and has improved the performance of these campaigns as a result.

To compliment our Paid Advertising Strategy, we also wanted to allocate a proposition of our time towards SEO. Regular blog content and link-building led to an increase in organic traffic along with an increase in rankings.

Regularly tracking our SEO rankings ensures that not only is our onsite content accurate with regards to what users are searching for, but helps us to maintain organic rankings for high-performing keywords that drive a high volume of traffic.

Finally, it was important to us that we also took advantage of some of the “quick wins” available. This included implementing an Email Marketing calendar which when combined with our automated emails such as an Abandoned Basket Email, we were able to recapture customers who would have likely not purchased which in turn, delivered a significant increase in E-commerce conversion rate.

The Results

Since working with Battersea Spanish we have seen the following key results as a result of our strategy:


Generated a 5.52 Facebook Return On Ad Spend

219.55% increase in Website Revenue from Paid Advertising

101.75% increase in Revenue from Facebook Ads (since July 2019)

100% increase in the number of purchases from Facebook Ads (since July 2019)

136.3% increase in Google/Facebook Purchases

89.2% Drop in Cost Per Conversion for Google Advertising

Setup Ecommerce Tracking to allow us to track all parts of our strategy

Compiled an integrated marketing strategy combining paid advertising (Facebook/Google) organic search and email marketing.

Setup a sophisticated audience targeting combining our mailing list to reach new customers and drive website purchases

Introduced automated email campaigns included abandoned checkout to increase eCommerce conversion rate.

Worked alongside the internal team to discuss new ideas

Grafizen | BlingLondon
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Our Team

Why Work With Grafizen's LinkedIn Advertising Agency?

Client Focused

Our entire ethos is built on being transparent and delivering honest results and insights. LinkedIn is evolving, especially for small businesses. That’s why we provide integrative, adaptive strategies that grow in line with your goals, and your business, but also to take advantage of new opportunities and new features, such as stories.

Proactive

LinkedIn is still a fresh, new platform, ripe for innovation and campaigns that rethink how we market. Based in India, our expert teams work closely with your business to create campaigns and projects that deliver but also those that truly fit your voice and brand. We’ll work with employees and multiple departments to position you as the thought leaders and industry experts to trust.

Affordable

Being affordable is, of course, relative. Again, we’re a little different to other LinkedIn agencies in India. We’ve created our unique ‘hours’ packages; allowing you to decide the budget that’s right for you. And whatever your budget, we have the expertise to make it work hard for you. Because we know great marketing doesn’t need to cost the earth!

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