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Claim For Disrepair

Find out how Grafizen helped Claim For Disrepair reduce their cost per lead from £40 to just £6 whilst generating a return on investment of over 1500%

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90.2%

Reduction in the Cost Per Conversion.

£6.83

The Average Cost Per Facebook Conversion.

1,543%

Overall Return On Investment From Our Ad Campaigns.

The Challenge

Claim for Disrepair are one of the leading Housing Disrepair specialists in the UK. The team provides legal support to people who are living in below standard conditions and ensures they receive the compensation they deserve. Despite an overwhelming demand for their services in general, Claim For Disrepair were struggling to generate leads at an affordable cost.

During our initial analysis, we identified further challenges which we believe were contributing to a high lead cost from poor advertising to a general lack of an online presence. Therefore, Claim For Disrepair were keen to drive volume and efficiency in a highly competitive market.

Grafizen | GoodMarketer
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Solution

Claim For Disrepair were keen to work with an agency who had a proven formula for generating high volume, low cost leads. Grafizen were appointed due to our full service offering and our extensive knowledge across the Facebook & Google Advertising platforms

To address the challenges we identified, we focused on analysing, researching and planning how to best target a niche audience from their interests/behaviours to their demographics. Alongside this process, we implemented a series of A/B tests which allowed us to test our theories and work out what worked and what didn’t work on the Facebook Ad Platform.

These A/B tests identified that imagery played a big factor in the cost per lead. By using ‘realistic’ and ‘identifiable’ images, the adverts were more appealing which allowed the cost per lead to drop by double-digit figures.

Subsequently, as part of the brief, Claim For Disrepair were keen to remain at the forefront of their customers’ minds when they left the Facebook Platform. Therefore, we impelmented a Google PPC Campaign to capture leads during the initial research process. In a highly competitive market where the CPC (Cost-Per-Click) can be as high as £100, a high converting landing page was key.

The Results

Since working with Claim For Disrepair, we have:


Reduced the Cost Per Conversion By 90.2%

Generated An Average Cost Per Conversion of £6.83

Achieved A Return On Investment of 1543%

Increased Website Session Duration By 27.4%

Reduced Wasted Spend across Various Facebook Advertising/Google Ads Campaigns

Implemented a Remarketing Campaign to Retarget Website Visitors

Worked closely with the Director of the business in the development of the Marketing Campaign

Grafizen | BlingLondon
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Our Team

Why Work With Grafizen's LinkedIn Advertising Agency?

Client Focused

Our entire ethos is built on being transparent and delivering honest results and insights. LinkedIn is evolving, especially for small businesses. That’s why we provide integrative, adaptive strategies that grow in line with your goals, and your business, but also to take advantage of new opportunities and new features, such as stories.

Proactive

LinkedIn is still a fresh, new platform, ripe for innovation and campaigns that rethink how we market. Based in India, our expert teams work closely with your business to create campaigns and projects that deliver but also those that truly fit your voice and brand. We’ll work with employees and multiple departments to position you as the thought leaders and industry experts to trust.

Affordable

Being affordable is, of course, relative. Again, we’re a little different to other LinkedIn agencies in India. We’ve created our unique ‘hours’ packages; allowing you to decide the budget that’s right for you. And whatever your budget, we have the expertise to make it work hard for you. Because we know great marketing doesn’t need to cost the earth!

What We Do