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Grafizen

Find out how we developed an SEO strategy which drove a 154.6% increase in organic clicks over the last 3 months, and a 509% increase in overall website visitors.

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25.9%

Drop in Bounce Rate.

509%

Increase in Overall Website Visitors.

154.6%

Increase in Organic Clicks.

The Challenge

As a Digital Marketing Agency based in Mumbai, we are already in one of the most competitive locations in the world and 18 months ago, we faced a big decision – to continue competing with the big names, offering similar services/packages, or to turn the tables and change the way we conduct ourselves and the way we bill our clients.

We decided to be bold and chose the latter. Not only have we survived but we have thrived and we have gone from working with 4 clients a month to 30+ clients in industries varying from Fitness & Health, eCommerce, Culture and Education to Legal & Finance.

With us being a relatively new Digital Marketing Agency, our challenge was to build brand awareness, increase our keyword rankings and generate a regular stream of conversions.

Grafizen | GoodMarketer
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Solution

With our own in-house SEO experts, we undertook an initial analysis of our website and identified the following key issues;

A Low Ranking Backlink Profile

Lack of An Online Presence Compared To Our Competitors.

Unclear Metadata

In order to address these challenges, firstly we carried out a website revamp which involved us developing the onsite content, introducing a Small Business focused content strategy, improving our contact options by installing Calendly and improving our internal linking. This led to an increase in keyword rankings and overall performance with a substantial increase in online enquiries.

We then set upon developing a Digital PR (Link-Building) Campaign which involved producing relevant content for Small Businesses such as Facebook Advertising, Pay Per Click and Social Media to ensure maximum appeal. This campaign allowed us to build powerful links which has boosted our rankings, thus increasing our website traffic and online enquiries.

The Results

Since we started our SEO Campaign, we have delivered the following results;


509% YoY Increase in overall Website Visitors

508% YoY Increase in Website Sessions

25.9% Drop in Bounce Rate

154.6% Increase in Organic Clicks over the last 3 months

74.3% Increase In Keyword Rankings

1st Page Position for over 29 keywords

290% Return On Investment

26.9% Lead-to-Client Conversion Rate

Grafizen | BlingLondon
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Our Team

Why Work With Grafizen's LinkedIn Advertising Agency?

Client Focused

Our entire ethos is built on being transparent and delivering honest results and insights. LinkedIn is evolving, especially for small businesses. That’s why we provide integrative, adaptive strategies that grow in line with your goals, and your business, but also to take advantage of new opportunities and new features, such as stories.

Proactive

LinkedIn is still a fresh, new platform, ripe for innovation and campaigns that rethink how we market. Based in India, our expert teams work closely with your business to create campaigns and projects that deliver but also those that truly fit your voice and brand. We’ll work with employees and multiple departments to position you as the thought leaders and industry experts to trust.

Affordable

Being affordable is, of course, relative. Again, we’re a little different to other LinkedIn agencies in India. We’ve created our unique ‘hours’ packages; allowing you to decide the budget that’s right for you. And whatever your budget, we have the expertise to make it work hard for you. Because we know great marketing doesn’t need to cost the earth!

What We Do